A few years ago I decided to complete my first triathlon.

I thought, “I can swim. I can bike. I can run. How hard could it be?”

Turns out, very hard. One of the hardest things I’ve ever done.

When I showed up for the race, I soon realized my naivete and over-confidence in my own abilities had

Sonia triathlon
Me before the race - oblivious to the level of difficulty that was to come :)

gotten me into a situation my ambition might not be able to get me out of.

First off, the swim dealt me a nearly fatal blow. Although I knew how to swim, I was not prepared for how different swimming a long distance in cold, dark, open water could be.

Next, I had no idea how to work a transition area. Thank God for my guardian angel who took me under her wing and gave me a crash course in the basics.

Then there was the fact that I didn’t do any strength training in advance. So after finishing that grueling swim, my legs felt like mush when I desperately needed them to pedal the bike. I had to plead with them to just. keep. pushing.

It took a long time, but in the end, I completed the race. Battered, scarred, and ego utterly bruised. I accomplished my goal, yes. But it was sooooo much harder than it needed to be.

The smart way to accomplish big goals with less pain

At its core, a triathlon is only three elements: swim, bike, run.

But making it through to the end requires much more than just being able to do these tasks in sequence. You have to prepare both mentally, physically, and strategically to perform at your best.

Because I had never completed a triathlon before, I could have used someone behind the scenes to show me the way.

I needed someone to show me the right way to transition. Someone to show me how to nourish my body before, during, and after the competition. Someone to help me understand the importance of doing strength and endurance training so my muscles would be able to make it through the entire race.

And for the love of God, I needed someone to force me to practice open water swimming!

Had I had someone like this in my corner along the way, both my race experience and performance would have been orders of magnitude better.

I needed a coach.

Someone who’d been there. Someone who knew what I didn’t know. Someone who could see beyond my current situation to prepare me for what was to come.

But I didn’t have a coach.

Because I put too much weight in my own abilities, and didn’t do what was necessary to improve the performance I was capable of delivering.

And because I was too cheap to invest in getting the help I needed to support me in reaching my goal.

Thankfully it was just a triathlon, and the stakes weren’t higher.

Unfortunately, too many business owners approach their business the way I did that triathlon. They think that expertise in their craft is enough, and they’ll be able to “figure the business stuff out.”

But often, that approach just doesn’t work. Not in triathlons. And not in business.

The not so secret weapon behind top performers

Serious professionals at all levels have coaches. Athletes have strength and skills coaches. Singers have vocal coaches. Speakers have speaking coaches. And business executives of all levels have executive coaches to help them navigate their careers and become better leaders.

And lots of entrepreneurs get business coaches to help them make the dream they have for their business, their reality.

I’ve got a few coaches that I turn to for guidance for my own business. As a result of working with them, my skills have improved and my growth has accelerated. The money I’ve invested with my coaches has been worth every penny, and then some.

I’d be honored to work with you, to help you reach your business goals faster, and with a whole lot less battle scars along the way.

Here’s how I can help.

5 Things successful entrepreneurs focus on

Sonia ThompsonI’ve spent more than a decade as a business strategist and marketer, growing multi-million and billion dollar brands around the world. Before that, I studied marketing in business school. And now I run my own business full-time, where I show entrepreneurs how to build their dream businesses. Step-by-step.

After analyzing what I learned studying the theory of business, applying those lessons with big brands around the world, and working with and interviewing more than one hundred entrepreneurs, I’ve developed a framework for what it takes for you to get real, tangible results in your business.

That framework can be boiled down to five key areas:

Mindset

The way you think about you and your business is a cornerstone of your success. The right mindset is what separates those who perform at an elite level from their peers.

So if you struggle with fear and or not feeling good enough, are stuck inside your comfort zone, or if you just don’t feel like you’re a business person, I’ll help you reframe your thinking so the way you think becomes a strength, rather than a weakness.

Customer focus

Your customer is the center of your business’ universe. Everything you do revolves around her.

We’ll focus on making sure you know your customer intimately. That way, you can build the right products, message, and experience so she chooses you instead of all the other options she has available to her.

Strategy

A willy-nilly approach has derailed far too many entrepreneurs from reaching their goals. The term strategy often throws people off, but really it just means having a clear plan to get you from where you are to where you want to go.

When you plan effectively, you win in advance. You are proactive, instead of reactive. You lead, rather than follow. And you are able to operate in calm, rather than chaos.

I’ll work with you to create a strategy for your business that aligns with who you are, your personality, and values. And of course, we’ll build one that gets you real results.

Time Management & Productivity

It will take you light years to build a successful business if you aren’t smart about your time. This is a pain point for many entrepreneurs. But when you channel your time and energy on the right things, your results will improve exponentially.

I’ll help you implement simple strategies to help you get more done in less time. And more effectively too.

Relationships

There’s an old African proverb that I love:

“If you want to go fast, go alone. If you want to go far, go together.”

If there’s one universal truth that serves as an undercurrent to every successful person I’ve worked with, interviewed, or observed it’s this: relationships are the fuel to success.

But it’s not just about knowing people, or making sure that they know you. It’s strategically having the right people on your team, and knowing how to work and partner with them that will move the needle for you in a significant way.

I’ll work with you to help you assemble a strong network of people to help you be great.

5 Things successful entrepreneurs focus on

 

Let’s put these important principles to work in your business.

Here are four ways we can work together 1:1:

The Quick Alignment
$199

1 1-hour call via Skype

Audio recording of the session

Clear action items for you to take to move forward

Reasonable email access following the call with any questions regarding what we covered

Weekly email check-ins so I can help you navigate through any roadblocks

Free lifetime access to an upcoming eCourse on one of the framework pillars (coming soon! - $49 value)

All-Access Pass for Entrepreneur Survival Summit - includes 39 curated interviews + 200+ page playbook

Payment plan available.

The Deep Dive
$799

4 1-hour calls via Skype

Audio recordings of each session

Clear action items after every session for you to take to move forward

Reasonable email access in between sessions with any questions you have about your progress

Weekly email check-ins so I can help you navigate through any roadblocks

Free lifetime access to an upcoming eCourse on one of the framework pillars (coming soon! - $49 value)

All-Access Pass for Entrepreneur Survival Summit - includes 39 curated interviews + 200+ page playbook

Payment plan available

The Even Deeper Dive
$1599

8 1-hour calls via Skype

Audio recordings of each session

Clear action items after every session for you to take to move forward

Reasonable email access in between sessions with any questions you have about your progress

Weekly email check-ins so I can help you navigate through any roadblocks

Free lifetime access to an upcoming eCourse on one of the framework pillars (coming soon! - $49 value)

All-Access Pass for Entrepreneur Survival Summit - includes 39 curated interviews + 200+ page playbook ($147 value)

Payment plan available

The Guide
$2399

12 1-hour calls via Skype

Audio recordings of each session

Clear action items after every session for you to take to move forward

Reasonable email access in between sessions with any questions you have about your progress

Weekly email check-ins so I can help you navigate through any roadblocks

Free lifetime access to an upcoming eCourse on one of the framework pillars (coming soon! - $49 value)

All-Access Pass for Entrepreneur Survival Summit - includes 39 curated interviews + 200+ page playbook ($147)

Payment plan available

Here's what some of my clients had to say about working with me

  • Anthony Sills, Founder and Lead Copywriter, Professional Pen Copywriting
    I reached out to pick Sonia’s brain because I was struggling with a business challenge and couldn't figure out what I should do. Sometimes with all of the moving parts required to run a small business, it’s easy to get stuck. We talked for about an hour and by the end of the call she’d helped identify the steps I needed to take to move forward. The next day I took the steps we talked about and was able to resolve the problem immediately. Even though I’m used to wearing many hats and handling any and all issues that arise with my business, it’s great to have someone on my team that understands marketing and business and can give me an outside perspective. I’d recommend Sonia as a personal business coach with no reservations.
    Anthony Sills, Founder and Lead Copywriter, Professional Pen Copywriting
  • Naomi Fota, Co-founder, Bring the Noise
    I knew I needed serious guidance as a brand new entrepreneur. There was so much information and so many things I wanted to do and to try and consolidate it all without having a plan was overwhelming. Because I was starting off and funds were tight, my biggest concern with moving forward with a coach was the cost. The coaching package I purchased was very affordable and it gave me enough information and guidance to allow me to move forward with my business venture with more courage and confidence. What I loved most about the coaching was having one-on-one time with Sonia. I was able to ask questions (even if they were dumb) because I was so new to the game, I needed her experience and expertise to help me better focus on my vision and what strategies I need to consider for by business to thrive. Other benefits to working with Sonia are her expertise, her gentle nature, and her passion to help others. Her business is to create a valuable resource for people like me. I ABSOLUTELY recommend Sonia to anyone building an enterprise. She has a wealth of knowledge from the corporate standpoint and also as an entrepreneur. She is an avid learner who provides current and real world strategies, along with a growing network of resources who share their knowledge.
    Naomi Fota, Co-founder, Bring the Noise
  • Christina Griffin, Founder and CEO, Splendorlust Designs
    Our work with TRY Business School was aimed at clarifying the mission of and customer segments for Splendorlust, as well as providing insights on key market elements to inform our business model. The ideation process and final product that Sonia provided was invaluable to shaping the Splendorlust vision. What we appreciated most about working with Sonia was her responsiveness, strategic agility in distilling the unique, competitive landscape and delivering the expected results and beyond.
    Christina Griffin, Founder and CEO, Splendorlust Designs
  • Deidre Downs, Managing Partner, BDFS Group
    We were very pleased with the level of service that Sonia provided to us. We are a small construction company and Sonia took the time to meet with my partner and I multiple times to gain an understanding of our business and our goals. She helped us to tailor our marketing brochure in a manner that was likely to resonate with our target market. We really enjoyed working with Sonia! Her upbeat personality, creativity and attention to detail helped to bring our brochure to fruition. We are excited about the business opportunities that are bound to come our way!
    Deidre Downs, Managing Partner, BDFS Group
  • Conrod Kelly, Founder and CEO, Stages LLC
    Going to business school, everyone envisions being a CEO and always running somebody else’s company. And then here it is working with Sonia, and after about three or four weeks, it’s “Oh wow, I’m a CEO now.” It’s given me a whole new level of energy and excitement. I wake up passionate about the business and looking forward to our next sit down conversation to really think through the choices that are ahead. I’ll say that [working with Sonia is] inspiring, motivating, encouraging, and enlightening. It’s all that I thought it would be. One of the most terrifying things anyone can do is try and start their own business. What I love about [Sonia’s] approach is that the first couple of meetings is just you sitting down and talking to your friend about all of your crazy and wild ideas. Sonia is able to capture the “essence” of what you want to do and translate it into a workable plan.
    Conrod Kelly, Founder and CEO, Stages LLC
  • Amrit Morsara - aspiring entrepreneur
    On the road to becoming an entrepreneur you face many obstacles, the last thing you want is for it to be difficult to schedule a meeting with your business coach. Sonia made booking a coaching session refreshingly easy and simplistic. From the moment we started talking I felt at ease and very comfortable sharing my ideas and thoughts with Sonia. I felt as if I had known Sonia for years. Sonia ensured I started with a big picture and focused my thoughts to achieving my overall objective. By the end of the coaching session we had created the best course of action for the upcoming months. It is clear that Sonia has a natural aptitude to synthesize your thoughts into a cohesive and achievable plan. I think any individual that has opted to take the entrepreneurial path can benefit from Sonia’s approach and coaching abilities. She is great at clarifying your vision of where you want to go and providing you the steps to get there. She is definitely someone you would want to have in your corner helping you navigate through your entrepreneurial journey!
    Amrit Morsara - aspiring entrepreneur

There's No Risk to Get Started

It’s important to me that you are satisfied with your coaching. As such, I am happy to take on all the risk. If for any reason within the first thirty days of us working together, you are not satisfied with the value you are receiving, let me know and you’ll get a full refund. No questions asked.

Well, that’s not exactly true. :) I’m sure I’ll have a few questions for you, but that’s only so I’ll be able to improve and make adjustments for the future.

money back guarantee

 

I’m ready to help you grow.

If you’re ready, let's get started working together.

Don’t make the journey to building your dream business any harder than it needs to be. Skip the detours, and let me use my years of experience to help you grow faster. Sign-up for a package today.

And if you’re seriously considering moving forward, but just want to chat with me first to get any lingering questions answered or to calm your anxiety, let me know. We can set up some time to chat. Go here to do that.

Schedule a 30-minute consult