Building a reputation for your business has many benefits, as long as the reputation that you want to have is aligned with the way in which your customers view you. As you build your marketing strategy, be sure to give adequate attention to what you want your reputation to be, and how to execute upon […]
Marathon Grill: Sometimes the little things make all the difference
Admitting this can lead to a breakthrough in your business
If you have a body, you are an athlete, according to Bill Bowerman, co-founder of Nike. It doesn’t matter if you’re a triathlete, casual runner, zumba fanatic, or couch potato. If you have a body, you are an athlete, whether or not you choose to engage in athletic activities. How skilled you are in athletics […]
The key to building a thriving business: Get your customers to sing a little Barry White
Year after year entrepreneurs work to build their businesses. Some are successful. And others not as much so. Even though everyone is hard at work to make their business a success, there is something at the core of the work that separates the super successful entrepreneurs that achieve the dream they have for their business […]
I want to be your customer
The not-so Allen Iverson way to achieve greatness in your business
We’re not even talking about the game, when it actually matters. We’re talking about practice.” These are just some of the words from Allen Iverson’s now infamous press conference in 2002, where he went on an epic rant after being questioned about his practice habits. Even though Allen Iverson’s viewpoint was that practice wasn’t nearly […]