Imagine for a moment that you had a roadmap for exactly what to do in your business.
You know what products to create. You know how to talk about them. You know what to say to promote them, where to promote them, and when to promote them.
And because you followed the roadmap, your customers are eager to give you their attention. They are quick to buy your products and services. They are delighted to tell their friends and loved ones about how awesome you are.
This is totally possible for you. All you have to do is follow the clues your ideal customers leave for you.
They are communicating with you every day, leaving you little breadcrumbs that direct you on how to serve them. Your challenge is to be so tuned in to your customers, that you don’t miss the messages they send you.
And then of course, you’ve got to act on those clues.
That’s how you’ll create a business that solves your customers’ problems like none other. That’s how you’ll create a level of customer intimacy that enables you to build lasting relationships with them. That’s how you’ll build a business that thrives.
How Well Do You Know Your Business’s Soul Mate?
“This is the best gift ever!”
“This is totally what I wanted, how did you know?!
“This is exactly what I need in my life right now. Thank you so much!”
These are the types of responses you might receive after giving the perfect gift to a friend or loved one. You’re able to pick something for them that strikes just the right chord because you know them. You have a degree of intimacy with them that has informed what you selected for them.
Contrast that with trying to buy a gift for someone you didn’t know very well.
To make sure you don’t bomb, you stay in the safe zone. You don’t pick up anything too controversial, or anything that could rock the boat in any way. Maybe you get them a pair of gloves, or a gift card, or a candle.
And while that type of gift may earn you a polite smile, and a “thank you” it’s probably safe to say your gesture will soon be forgotten or regifted. No bueno.
The products and services you create for your customers are like gifts you give them. And when you have intimate knowledge of your customers, the same way you do with the most important people in your life, you have an unfair advantage when it comes to making gifts they will love.
Your ideal customer is your business’s soul mate.
So you’ve got to have a deep degree of intimacy in the form of knowledge, closeness, and understanding, that enables you to serve her better than anyone else can.
The greater the degree of the intimacy you have with her, the better positioned you’ll be to create something she absolutely wants to buy.
The better you know her, the easier it will be to pick up on the clues she sends you.
This is how you create an unfair advantage for your business.
But if you know your business’s soul mate at a superficial level, everything you do to get and keep customers will be like making a handmade gift for someone you don’t know. Difficult.
Don’t make building your business any harder than it needs to be.
Access your unfair advantage by getting to know your ideal customer through all the clues she leaves you about how to please her.
Get to Know Your Business’s
The course that unlocks your unfair business advantage
Here’s what’s included:
Why you need to commit to the one
How to identify what your ideal customer really wants
How to organize “the clues” into a blueprint
This is a quick course that packs a powerful punch.
The information from the three lessons are presented to you in video, audio, and written format. There are also worksheets, handouts, and resource sheets that go along with the lessons to help you capture and organize all the information you need to start serving your customers at a deeper level.
Once you’ve done this foundational work of getting to know your customers better than they know themselves, you’ll have a roadmap you need to guide you as you grow your business.
This is the work you must do to develop the kind of intimacy that gives you your unfair advantage.
Grab the Get to Know Your Business’s Soul Mate Course Now for Only $19
That’s about the cost of two burrito bowls with guacamole at Chipotle. But unlike the burrito bowls, this course will have a positive impact on your bottom line (rather than your waist line).
3 modules in video, audio, and text format
Worksheets, resource guides, and activities to help you capture and organize the insights you need
Access to all future course updates
It’s important to me that you are satisfied with the quality of the products I produce for you. As such, I am happy to take on all the risk. If for any reason you are not satisfied with the Get to Know Your Business’s Soul Mate course within thirty days of your purchase, let me know and you’ll get a full refund.
About Your Course Instructor: Sonia Thompson
Now, as founder of TRY Business School, I teach you how to get the customers you want and keep them coming back for more.
I’m the author of the book and companion workbook, Delight Inside, host of the I Am the One: Entrepreneur Edition podcast, and a columnist at Inc.
And I also spend a lot of time roaming around Buenos Aires.