The number one challenge of any entrepreneur is getting customers.
Your customers are the center of your business’ universe. And without them, your business won’t survive.
But all customers aren’t created equal.
Some are demanding. Some may not be a perfect fit for your products and services. And others may require you to jump through hoops for you to win their business.
Over time, working with these types of customers will weigh on you and your ability to consistently do great work. No bueno.
It’s not a good feeling when you have to chase after clients, hoping they’ll choose to buy from you. And it’s an especially troubling feeling when the funds in your account are low.
There’s a better way.
And if you are diligent in implementing this strategy, over time, instead of chasing after your customers, your ideal customers will flock to you. They’ll come to you and say “I want to work with you,” or “I want to buy from you.”
Sounds good right?
Here’s how to make it happen.
How to stand out
One of your core tasks as a business owner is to differentiate your business in such a way that it makes it clear why your ideal client should work with you.
And a fantastic way to do that is to get known for your ideas. To establish yourself as a thought leader.
The cool thing is that these days you don’t have to wait for someone to give you the opportunities or to crown you an expert in your field.
You can put the work in now, to demonstrate that you are indeed an expert. And that your ideas are valuable. And worth paying attention to.
And over time, your efforts will make it clear for your ideal customers why they should work with you, instead of everyone else.
Dorie Clark is the expert on this strategy. In her latest book Stand Out, Dorie made a clear case for why thought leadership is a smart strategy for entrepreneurs. And in this session, we go in-depth on the why and the how of establishing yourself as an expert in your field.
Here are some key things you’ll pick up from our discussion:
- The weak and defensive position many entrepreneurs find themselves in (and how to prevent it)
- Why you don’t have to be a writer to establish yourself as a thought leader
- What people need to get comfortable hiring you
- Why it’s possible to become a world authority in sixty days (and how to do it)
- Where the best ideas often come from
- The first step in getting known for your ideas
- The danger in building thought leadership through social media alone
So if you’ve ever struggled with how to get customers, or how to get the right customers, definitely take the time to dig into this interview.
Watch the interview here:
Now I want to hear from you. In the comments below tell me what it is that you will establish yourself as a thought leader for. I’m looking forward to hearing about how you’re going to go about obtaining expert status for your brand and your business.