The number one challenge of any entrepreneur is getting customers.
Your customers are the center of your business’ universe. And without them, your business won’t survive.
But all customers aren’t created equal.
Some are demanding. Some may not be a perfect fit for your products and services. And others may require you to jump through hoops for you to win their business.
Over time, working with these types of customers will weigh on you and your ability to consistently do great work. No bueno.
It’s not a good feeling when you have to chase after clients, hoping they’ll choose to buy from you. And it’s an especially troubling feeling when the funds in your account are low.
There’s a better way.
And if you are diligent in implementing this lead generation strategy, over time, instead of chasing after your customers, your ideal customers will flock to you. They’ll come to you and say “I want to work with you,” or “I want to buy from you.”
Sounds good right?
Here’s how to make it happen.
How to stand out
One of your core tasks as a business owner is to differentiate your business in such a way that it makes it clear why your ideal client should work with you.
And a fantastic way to do that is to get known for your ideas. To establish yourself as a thought leader.
The cool thing is that these days you don’t have to wait for someone to give you the opportunities or to crown you an expert in your field.
You can put the work in now, to demonstrate that you are indeed an expert. And that your ideas are valuable. And worth paying attention to.
And over time, your efforts will make it clear for your ideal customers why they should work with you, instead of everyone else.
Dorie Clark is the expert on this strategy. In her latest book Stand Out, Dorie made a clear case for why thought leadership is a smart strategy for entrepreneurs. And in this session, we go in-depth on the why and the how of establishing yourself as an expert in your field.
Here are some key things you’ll pick up from our discussion:
- The weak and defensive position many entrepreneurs find themselves in (and how to prevent it)
- Why you don’t have to be a writer to establish yourself as a thought leader
- What people need to get comfortable hiring you
- Why it’s possible to become a world authority in sixty days (and how to do it)
- Where the best ideas often come from
- The first step in getting known for your ideas
- The danger in building thought leadership through social media alone
So if you’ve ever struggled with how to get customers, or how to get the right customers, definitely take the time to dig into this interview.
Watch the interview here:
Now I want to hear from you. In the comments below tell me what it is that you will establish yourself as a thought leader for. I’m looking forward to hearing about how you’re going to go about obtaining expert status for your brand and your business. ?
Greg says
Hi Sonia, its been a minute but here’s my Brand plan, as
a thought leadership idea.
Standing Out
1. Master Minds or my dream team.
2. Blogging, Pod Cast, Summit, Videos, connecting with public
a. Dream team=helps with face book links=to blog=to news letter=interview various teachers/experts/grandmaster tai chi
3. Build your community, conference, fans, meets, connects to the bond. Educational video, private video, etc
Brand building tips
1. Doing Free workshops Investments
a. tips on being better
b. substitute teach work on presentation with kids, teenagers, adults.
c. creating a great Bio
d. After Brand is developed approach corporate
Option vs. Social Plat Forum
Aggressive blogging of ideas
and building a conversation and content
Linkin
detailed writing pertaining to form
video series or elaborate video showing the form
excellent alignment.
The Big Fish in a small pond.
1. Develop my tai chi nitch.
2. Interview the so called experts by clarifying every little detail.martial application of postures and
proper alignment, application. Video clips of myself in Tai Chi exhibition.
3. Providing new research, original research 60 blogs post on a particular topic. taking merticulas notes about a that topic. Develop a personal diary to gather classify and log Post .
4. Seeing ideas in a new way.
5. Sharing ideas with Tein Shan Pai School
6. Becoming a household name to your target audience.
7. Hyper target, nitch field, twitter,
8. Become a facilitator another idea that isn’t yours the champion of the unappreciated, or
9. Interview and gather information from numerous Tai Chi greats, translate and facilitate
10. Create a frame work maslow,
Hey Greg – you’ve definitely got a lot of great ideas here. My recommendation would be to choose 1 or 2 max as a core strategy to move forward with. That way you can focus all your energy to really make it work for you. You’ll also start to see results a lot faster as well. How does that sound?