Rewards are just plain awesome. Not only do they provide your customers with a “cookie” so to speak for good behavior, but it also gives them a reason to keep coming back to you. And it makes them feel extra special along the way. That’s a reward all by itself.
Tips in this section
50. Play favorites (to your best customers)
51. Treat your customers like they are the most important customer in the world
52. Make your customers feel exclusive
53. Be thoughtful
54. Introduce a loyalty program
55. Give your customers an unexpected surprise
56. Bend the rules for your customers
57. Let your customers tell their story
58. Make your customers the star
59. Let your customers be a part of you
60. Let your customers in on your secrets
61. Do the right thing for your customers
62. Hold a contest
