16: The right way to launch into a new market

Bianca Lee is the founder of White Rose Marketing, an outsourced marketing department for small businesses.

She’s a also a global marketing expert.  Prior to starting White Rose Marketing, she spent a number of years growing million dollar brands around the world, including within many countries in sub-Saharan Africa.

We can learn a lot from Bianca’s expertise and launching the right way, as well as from her recent transition into entrepreneurship from the corporate world.

Key points:

  • The mistake many businesses make when trying to enter a new market
  • Why you can’t always do what has worked previously
  • The minimum level of market research you should do when entering a new market
  • How to communicate the value of an intangible product
  • Why you need to choose your clients carefully
  • How to get your clients on board quickly
  • That magic that happens once you decide to make the leap into entrepreneurship

Listen to the 29-minute episode here:

Watch the episode here:

Show notes:

I Am the One Challenge:

Apply the key lessons from this episode with this challenge question on “Your Market.” I prepared a worksheet for you to help you think about and answer the challenge question for your business.
When you grab this worksheet, you’ll have access to each worksheet for every episode as well.

Get my worksheet

Once you’ve got your answer to the challenge question, tell me about it in the comment below!

Add Your Awesome Comment

  1. Wenda Carpenter says

    I would like to have access to the download so I can listen . Each time I try down loading it
    I receive a reply that the file is corrupt and therefore it cannot be downloaded.

    This sounds very much like something I could use as I am about to launch a new homebased business.
    Wenda Carpenter

    • Sonia Thompson says

      Hey Wenda – so sorry you’re having trouble with the download! I just tried again and wasn’t able to duplicate the problem. I’ll keep troubleshooting, but in the meantime, I will email you the worksheet.

      Best wishes to you with your home based business! What type of business are you launching?

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