Jessica Mehring is CEO of Horizon Peak Consulting where she creates marketing content to help technology businesses grow.

She’s also the founder of The Content Lab where she teaches other content creators the skills they need to get results for their clients.

And if all that weren’t enough, she’s also an Amazon Kindle best-selling author.

We can learn a ton from Jessica, in particular how she figured out how to narrow her niche.

Key points:

The number one thing you should do if you want to master your craft
How to get comfortable saying no
How to get rid of bad clients
An effective system to plan and manage your time
The essential technique that enables you to get to know your customers intimately
Smart strategies to stay in tune to the needs of your customers
The one thing every entrepreneur needs to know how to do

Listen to the 25-minute episode here:

Show notes:

Framework based upon in the trenches experiences from 100+ successful entrepreneurs, including several who’ve built multi-million dollar businesses
Science-based explanations to support why the blueprint works
Action items to help you get some quick wins